HOKA x NN Marathon Rotterdam
HOKA became the official sponsor of the NN Marathon Rotterdam for the first time this year. Their aim was to increase brand awareness and elevate participant experience through a strong presence at the event as well as online.
We were tasked with using a new style guidelines, created by the headquarters for the event, and repurpose it for new content that would be used for the HOKA Europe's Instagram page. The content consisted of films, redesigning current content created on the page and the creation of new assets like stickers and GIFs.
I was responsible for the creation of intro and end animations templates, animated assets, sticker GIFs and creating countdown promotional material. Some of the work involved redesigning our organic content in theme of the marathon. A new event also meant a new Strava badge needed to be designed.
Agency - Ogilvy UK
Creative Director - Dane Neil
Video Editor - Rebecca Young
Midweight Designer - Myself
